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How do you set up your marketing budget and strategy to align with C-suite business goals? How can you ensure that you readily have access to the metrics that matter when you’re in the boardroom? If you want to start out 2024 strong with the right structure, data and analytics in place to defend your budget and achieve tangible results, this webinar is for you. Tune in to learn: - How to establish a strategic data framework that will perfectly fit your business goals. - Ways to leverage data to sharpen your decision-making skills and campaign optimization. - How to identify high-growth opportunities to accelerate your business results. - Key trends to watch and methodologies to follow to discover your most effective media mix.